There is no time like the present when it comes to educating the public about agriculture and the role it plays in our lives. It cannot be overstated how crucial it is for more people to understand agriculture and not be influenced by common misconceptions.
Trace and Save’s sustainability measures ensure the consumer that the box of milk they buy is sourced from a farm that treats animals and the environment well.
Animal welfare is certainly a subject about which most people will have something to say. Most people’s opinions are firmly held and are based on their beliefs, culture and traditions, rather than on factual evidence. The broader community needs to understand that animal welfare is a very complex and multifaceted subject which cannot be reduced to one box.
It is going to take considerable effort from researchers, consultants and farmers, and a commitment to developing farm systems which better mimic nature, but I am hopeful for the future of sustainable agriculture in South Africa.
Look out for the Trace & Save logo on First Choice UHT-milk to see how easy it is to trace the impact of the product on the environment
There are many farmers out there who are really attempting to reduce their environmental impacts and provide agricultural produce which supports a sustainable future.
I really do believe we should be focussing on improving the manner in which animal production is done, focussing on supporting farmers which implement positive practices, rather than just blanketing the whole industry as terrible for the environment and writing it off.
I am not asking anyone to completely change their diet, but rather to consider making adjustments to the way we buy and eat.
Here is an interview I did with Gary where he tells me about growing up and his views on farming.
Consumers play a crucial role in the success of a manufacturing business. Supporting business that is detrimental to our environment suggests that we are not concerned about future generations and the environment. Ensuring accountability and safe guarding of the environment is therefore in our hands.