At Trace & Save we believe in placing integrity to our claims of addressing sustainability on farms. One of the ways we do this is by using the concept of measured agricultural sustainability using the SWAN system.
Carbon footprints are an important tool providing insight on the environmental impact of an entity, but this case study is focussed on the role that a carbon footprint analyses can play in providing feedback to farmers on their farm productivity.
There is often a gap between what is known and what is practiced. It is called the knowing-doing gap and I think this gap is especially prevalent in agriculture.
I feel that sustainability as a word and term has been thrown around lately as a buzz word that people are impressed by, but do not actually understand. Part of the problem is that sustainability is used to describe a large variation of things.